Personnel development tools for effective sales of ceramic tiles

The business course “Personnel development tools for effective sales of ceramic tiles” is a set of theoretical modules united by the general idea of ​​effective influence of managers on the sales staff of ceramic tile stores. Training (as a component of development) can have a motivating effect on the operational core of the organization, subject to the competent actions of the manager, his commitment to the principles of humanism, the theory of human capital, and ultimately, the desire for the prosperity of the company and the well-being of its employees.

During times of economic hardship, personnel development costs usually fall by the wayside, giving way to more pressing issues. But if we draw a parallel with other social institutions (family, state or army), why is it not puzzling: the desire of parents to educate their child by any means, government funding of cultural institutions, non-applied areas of science, public organizations in times of crisis; and the presence of political instructors and political officers in the era of the most difficult trials for our country?  

In an organization, the struggle “for the minds and souls” of employees is waged every day, and in difficult times the intensity of this struggle only intensifies. And here we need to answer a fundamental question: does the employer want to fight for its employees or not? If “No”, then further reasoning does not make sense, and if the answer is “Yes”, then lack of funding is just one of the many problems in this complex everyday work. A successful manager must have an idea of ​​how personnel development mechanisms work, what methods and tools exist, what they are based on, and what effect they can lead to.         

Purpose of the course:

• Gain an understanding of modern methods of organizing training and personnel development in a trade organization.
• Consider the structure and nature of active learning methods, learn to separate training and non-training tasks.
• Formation among sales consultants of ceramic tiles, the concept of effective integrated sales, as a synonym for “key performance indicator”

Target audience: Middle managers, heads of sales departments.

Event program:

11:00 PART 1.
“The concept of “human capital” - as the most important resource of an organization” 12:00 PART 2.
“Sales training – revealing the secrets of trainers” 13:30 COFFEE BREAK.
14:00 PART 3.
“The role of related materials in the effective sale of ceramic tiles” 15:30 4. PART.
"Digest of tools for working with personnel." By category: -
- Organization of training events;
- Personnel assessment and certification;
- Recording of results.