Represents the interests of the consumer, as well as a novice specialist in the industry, one way or another related to ceramic materials. The task of the “everyman” is to adapt as much as possible the specialized information received from real professionals in their field. In addition, the “man in the street” can formulate questions that concern the end user, but are inappropriate among specialists. In other words, this is an ordinary person who is interested in ceramic materials, characterized by curiosity and the ability to dialogue with experts.
