Education

The “Training” section presents the work of teachers, training specialists, practicing business trainers and other experts involved in the field of ceramic finishing materials.
Representatives of business and education who understand the specifics of working with ceramic tiles. These materials can be useful in personnel training, for self-study or knowledge control. Each experience is unique and we tried to present this or that material in as much detail and accuracy as possible. The expert opinion of ceramic tile manufacturers, the professional skills of ceramics sellers and the experience of master layers - together create a unique knowledge base, the basis for successful work, a source of innovation and creative thought. You may want to share your own experience by introducing yourself to the professional expert community of specialists working with ceramic tiles; to do this, write to us using the feedback .

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Customer-oriented approach in retail sales of ceramic tiles

Conducting this testing has the sole purpose of attracting the attention of a sales floor employee to the issue of quality customer service, encouraging him to think about the effectiveness of a particular model of behavior, and beginning to form his own position of respectful equality with the client - without aggression, but also without servility.
Having realized the importance of these aspects of the work, the sales consultant more effectively conducts a dialogue with the buyer and remains calm in difficult and conflict situations. This is also reflected in sales of related products, for example, tile adhesive or installation tools.

Feb
02
2017
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Personnel development tools for effective sales of ceramic tiles

izar

Target audience: middle managers, heads of sales departments.
Purpose of the course: to gain an understanding of modern methods of organizing training and personnel development in a trade organization; consider the structure and nature of active learning methods, learn to separate training and non-training tasks; formation among sales consultants of ceramic tiles, the concept of effective integrated sales, as a synonym for “key performance indicator”.

Education
Techniques
Trainings

Algorithms for effective sales of ceramic finishing materials

Target audience: the training is aimed at sales consultants in finishing materials stores.
The main goal of the training: increasing the personal professionalism of sales consultants in ceramic tile stores by presenting sales as a step-by-step process, understanding the specifics of consumption of these finishing materials and developing practical skills in interacting with a potential buyer.

Jun
30
2016

Dry adhesive mixtures based on cement binder

iceramica

Adhesive mixtures based on cement binders are widely represented on the dry mix construction market of the Russian Federation, each participant of which offers a range of adhesives from three to eight items. The classification of such mixtures, as well as the requirements for them, are regulated by the GOST R 56387−2015 standard. This test will help you evaluate your knowledge in this area.

Education
Tests
Jan
18
2016

Specifications

iceramica

Knowledge of the technical characteristics of ceramic tiles is necessary for their correct selection and subsequent use. This test is aimed at specialists who are familiar with the quality standards of ceramic tiles and have an understanding of laboratory testing methods, but may be of interest to a wide range of users. In any case, achieving maximum results without the appropriate knowledge will be a difficult task. You can be sure of this.

Education
Tests
Dec
11
2016
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Institutes for the development of human capital in a modern organization

izar

The human capital market is considered the most complex of all resource markets. People have different physical attributes and abilities, put different levels of effort into achieving their goals, have different qualifications and experience, and they have rights and opinions. In addition, unlike machines, people can change, acquire or lose skills, improve or degrade, share corporate values ​​or contradict them. This discussion is devoted to institutions for the development of human capital in a modern organization.

Staff
Articles
Education

I've never laid tile! The destructive power of doubt

Target audience: the training is aimed at sales consultants in finishing materials stores.
The main goal of the training: increasing the personal professionalism of sales consultants in ceramic tile stores by developing a decision-making methodology. Self-confidence, in your knowledge, conclusions and your own analysis of information, through awareness of the nature of doubt, indecision and fear.

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