My law is not to argue with the wind, it knows which way it blows, but we, stylists, must only accurately determine its direction.
Gianni Versace
A Brief History of the House of Versace
The founder of the Versace Fashion House (Versace), Gianni Versace, was passionate about fashion and sewing since childhood, and often spent time in the Francesca Versace Elle fashion store, which belonged to his mother. Parents wanted Gianni to become an architect. He even entered the architectural university, but dropped out and continued helping his mother in the store. In 1972, Versace is noticed by a wealthy Milanese businessman and offers him a job. The fashion designer moves to Milan. Four years later, Gianni's older brother Santo moves to Milan. He helps his brother create his own company called Gianni Versace SpA. Within a few years, Gianni gained worldwide fame and multimillion-dollar fees. However, they did not turn the head of Versace, who remained a simple person in life and communication. The range of Versace's creative activities is quite wide: under his own name he produced perfumes, furs, leather goods, and he also sewed costumes for opera, ballet and theater productions. On July 15, 1997, Gianni Versace was killed on the threshold of his own home by serial killer, homosexual Andrew Cunanan, who committed suicide a few days later. The reasons for the murder remained unclear. The reins of the company were taken over by Gianni’s sister, Donatella, who still runs the company to this day.
Interesting facts about the Versace Fashion House
The company logo features the Rondanini jellyfish.
Medusa symbolizes the beauty and fatal charms of the ancient Greek classics; she is a synthesis of beauty and simplicity, which literally paralyzes and even hypnotizes.
Gianni Versace
After the death of her brother, Donatella Versace renamed the brand to Versace.
In 1989, the characters of the popular series “Miami Vice: Vice” wore outfits from the House of Versace.
In 1994, at the premiere of the film “4 Weddings and a Funeral,” Elizabeth Hurley appeared in a black dress with a deep neckline and a high slit from the Versace collection.
The outfit was decorated with large gold pins and became the most talked about set of the evening. Versace outfits were used in such films as Quentin Tarantino's "Four Rooms", Paul Verhoeven's "Showgirls" and Danny Cannon's "Judge Dredd". In 2000, Jennifer Lopez appeared at the Grammy Awards in a Versace outfit that featured a bright floral print and a deep neckline.
After this event, the number of downloads of photographs of the singer in a revealing dress amounted to more than 640,000. In 2006, Versace entered into an agreement with Automobili Lamborghini SpA to create the Lamborghini Murciélago LP 640 Roadster Versace.
Deborah Ball's book, The House of Versace: The Untold Story of Genius, Murder and Survival, was published in 2010.
When creating the journalist, she relied on interviews with Donatella and Santo Versace, Antonio D'Amico, Anna Wintour and others. In 2011, Versace was commissioned to create the official uniform for the Italian football club Internazionale Milano Football Club.
Couture ceramics
In 1997, the management of the Versace Fashion House decided to collaborate with Gardenia Orchidea to jointly release a collection of ceramic tiles. It is worth noting that Gardenia Orchidea has been manufacturing ceramic tiles and porcelain tiles since 1961, and is currently a leader in its industry. Gardenia's ceramics are born from an in-depth study of materials, finishes and decorative elements, in the development of which its technicians and product managers work closely with architects and designers.
The product of the joint activities of the two companies are unique collections of ceramics, which represent a successful combination of classics and modern solutions. Versace ceramics are distinguished by their bold design coupled with the softness and sophistication of their shades. The collections remain the constant choice of many renowned interior designers due to their aesthetics and sophistication. Versace tiles are the optimal solution for those who value functionality in the interior and have a sense of style. At the moment, Versace produces seven unique and different collections: Exclusive, Gold, Marble, Palace, Palace Stone, Vanitas, Venere. Each collection is a set of elegant elements that allow you to logically complete any interior. The Palace and Palace Stone concepts transform the space into a majestic palace. The creation of the Vanitas collection embodies the best traditions of ceramic art. Versace Venere amazes with its variety of color options. A wide variety of mosaics with various optical effects, unique decorative elements give free rein to a creative approach to working with the Marble collection. The details of the Gold collection are distinguished by clear geometric shapes, bright colors, wavy lines, and patchwork with a golden sheen. And finally, Versace Exclusive, striking with its shapes and intricate patterns.