Sale of ceramic tiles in the Northwestern Federal District.
The Northwestern Federal District occupies a favorable geopolitical position. This is the only federal district that has a direct border with the countries of the European Union. It has access to the Arctic Ocean and the Baltic, White, Barents, and Kara Seas, which creates favorable conditions for the development of export-import ties. The Northwestern Federal District has a high level of urbanization - almost 82% of the population lives in cities. The movement of goods in the ceramic tile market indicates that the share of offers in the civilized trade segment (specialized construction stores, as well as DIY stores) is growing even during periods of economic instability. Of particular note is the development of online trade in ceramic finishing materials. St. Petersburg is one of the leaders in the number of online stores of ceramic tiles.